Did you know that house improvement projects have boomed during this pandemic? Many homeowners have pursued home renovation projects, whether complete or partial remodeling. This year, many households will continue to improve their indoor and outdoor spaces. While the COVID-19 crisis is here to stay, they will continue to boost their home’s aesthetics, functionality, safety, and comfort level.
For this reason, home renovation companies have been in demand during this pandemic. They offer various house remodeling services, from kitchen renovation to bathroom upgrade to basement finishing. But as a home contractor, you must put in the work. Not only do you have to promote your home renovation services, but you also have to reach out to as many clients as possible. As such, digital marketing is the key.
That said, here’s how to market your home renovation services online:
1. Promote through your updated website
For digital marketing, your business website is the first place to start. It is where you’ll market your brand, promote your products or services, and engage with your clients. If potential clients visit your site and see your home renovation services, they will probably hire your service. That’s why you should update your website with the user experience (UX) in mind. With a visually appealing and highly functional website, you can take your home renovation business up a notch!
2. Boost online presence through SEO
Search Engine Marketing (SEM) is a crucial part of your business. It isn’t enough that you have a visually appealing and highly functional website. You want to ensure that your site appears prominently on the search engine results pages (SERP). Under SEM, search engine optimization (SEO) can boost your online presence and increase your website traffic. The process involves updating your website, producing relevant content, and building links. But for your home renovation services, focus on local SEO by getting your business listed on online directories.
3. Increase site traffic through PPC
Another online campaign for SEM is pay-per-click (PPC) advertising. This online marketing strategy can also boost your online visibility and website traffic. If the SEO campaign doesn’t work wonders on your business, PPC can do the job. This advertising model entails creating ads and ensuring their placements on SERP. For instance, you can specifically advertise your window installation services and display these ads on SERP. However, you must pay for every successful click, which can drive traffic to your website.
4. Augment your client outreach via email marketing
Email marketing has long been proven effective in the world of business. All it takes is to send promotional emails to your regular clients and new prospects. First off, send your clients updates about your home renovation business and services via their emails. On the other, you have to perform due diligence to earn qualified leads. Qualified leads are prospective clients based on market research. Once you have a list of prospects, you can send them promotional emails. Out of several potential clients, a handful of them may end up hiring your renovation services.
5. Start blogging for your digital content marketing
Content marketing is a vital part of your digital marketing strategies. Why? Pieces of content resonate well with your target market. Not only do they reach out to your prospects, but they can also boost your on-page SEO, augment your brand, establish your authority, and boost your client engagement. But when it comes to content marketing, blogging is the key. You can regularly produce content pieces and consistently publish them on your blog. You can even go as far as sharing them on your social media pages and other digital platforms.
6. Leverage social media for customer engagement
Your digital marketing strategies won’t be complete without leveraging social media. Social media marketing can provide your home renovation company with plenty of business opportunities. These include boosting your client engagement, generating tons of leads, and turning these leads into actual clients. On Facebook, you can share valuable and relevant content and engage with your clients. You can also build your network with various stakeholders involved in your business via LinkedIn. Lastly, you can create promotional video clips and publish these clips on YouTube and TikTok.
At this point, you now know what it takes to market your home renovation services online. As a home contractor, consider the digital marketing strategies above, from website to email to social media marketing. These online campaigns can help you get more clients and boost your profits during this pandemic. Ultimately, you’ll take your home renovation business up a notch!