At present, when people hear the word “marketing”, they think of a strong online presence. Strategies may include SEO, maps, eye-catching websites, and social media platforms. Promoting brands is all over the internet.
But, before all these techniques came, there was offline marketing. This marketing strategy is any kind of marketing that does not happen in the digital world. These are materials and campaigns that potential customers come in physical contact with. Here are some examples that are still relevant today.
Put It on the Roads
Roads and highways never run out of motorists. When people are driving, they are not into deep thought. Thus, their senses are open to accepting new stimuli. Even with cars that have excellent tint on windows, motorists can see things from their side. They are even more observant of the surroundings because they are not affected by the sun’s glare.
This makes billboards an excellent marketing strategy. Even with a glance, people can keep information about your products or services. The key is to make your billboard eye-catching and interesting. Have an image or message that they will remember long after they have passed by your billboard.
Give Your Brand a Voice
Television sets never go out of style. Most households still have one or two of these appliances. Radios share the same status as TV sets. They are still present in households and even in cars. Commercial ads give an impressive recall to people. This marketing strategy can help your business reach a wider target audience.
Create an interesting commercial. Have the kind of advertisement that people would not skip even if they have a choice to do so. It may lean on the funny side or the heartwarming side. Most people are emotional consumers. Their buying decisions are governed by how a product makes them feel. Tell a story that people will remember when they are out to buy something. Have your brand have a voice that leaves a strong call to action to people.
Upgrade Your 2 P’s
Preferences of people change over time. Most people upgrade their concept of what they want to see in a product. As an entrepreneur, it is important to keep up with change. Packaging and presentation matters. Look for ways to make the packaging of your product better. Make it eye-catching for your customers and even potential ones to want to grab it from the racks. If there is pertinent information that you need to include, then make sure that you do so. Consumers nowadays are more conscious of what is inside the products they buy.
If you have a brick-and-mortar store, your presentation also matters. A good layout and interior design are good ways to market your brand. What vibe does your store give? Is it consistent with what your products represent? Make your store a place where consumers would want to spend their time.
Add a Touch of Humanity
Consumers want to feel a connection with a product or service before they avail it. This is especially true in a close-knit community. If you want your business to get known in such settings, show them that you care about what matters to them.
Some simple ways to do this are charity events, fundraisers, and donations. Remember, though, to be genuine about your intentions. Choose a cause that you care about. Do not use such events only to sell your product. When people see that your product or service has social relevance, they would feel more attuned to it.
Think Outside the Box
People admire novelty and creativity. Offline marketing can also be in a new level through guerilla marketing. These are campaigns that are of a different nature than the usual advertisements. Some examples are life-size graffiti, crosswalk designs, and challenges. People will have a good recall of your product if it has a bold presentation.
This strategy will cost an entrepreneur more. Thus, it is important to think of the concept well. Think of something daring yet inoffensive. Some people might recall a guerilla marketing strategy, but not in a good way. Be careful not to show bias on sensitive topics such as gender or race. Your product might take a bad rap if you do, making your guerilla campaign ineffective.
Some would say that offline marketing is a lost kind of advertising. But, it still has a target reach that is different than that of online marketing. A wise entrepreneur knows how to have the balance between these two worlds. Also, they use everything to their advantage to create increased brand awareness.