Relocation is a critical stage for any business, no matter the intention behind the move. It can be a sign of expansion, availability of a better lease, the need for a larger facility, better accessibility for customers, or simply a change of direction. Whatever your reason, there are plenty of things involved before deciding to shift the setting of your operations.
Moving your business also comes with risks. Doing so means the business owner is willing to face the odds of starting new and hoping to end up in a city where the business can thrive well. The process of moving is also stressful that many businesses seek the help of a moving company to ensure the relocation of their equipment is in safe hands.
When relocating your business, it’s easy to forget how it will affect other aspects of your operations, particularly your marketing strategies. From informing customers to updating online listings, everything has a significant impact on the success of your business relocation. To help you with your big move, here are essential marketing strategies when moving a business.
Inform your customers, partners, and suppliers
All people who have an impact or influence on your business should know when and where you are relocating, even if it’s just a block away. Remember, there are negative consequences if a customer ends up on your old premises without knowing where you moved and how to reach you. This can damage your reputation once the customer feels discouraged to make future transactions with you and ends up in another competitor’s door. At the end of the day, it’s all about earning respect and maintaining communication and relationships.
A few months before the relocation, update your clients about the moving date, the new location of your business, and how to get there. Send your updates through their mobile number, email, or social media to ensure everybody gets the message. You can also engage your social media followers to spark conversations about your relocation. Your goal is to explore other possible ways to inform everyone involved.
Some business establishments have reception areas where you can hang signs or post announcements to ensure everyone who comes in the door will be reminded of your relocation. You can also ask the landlord or the new tenant if you can leave the sign for a few weeks, even after leaving the premises. If possible, keep your old number, email, and other contact details so old clients can reach out to you.
Update your listings
From Google, Facebook, to TripAdvisor, you need to consider all possible platforms where your business is listed. Having an updated listing will allow your old customers to trace you online. Claim your listing by updating the address and contact information.
If you didn’t generate the listing, it doesn’t mean you can’t claim it, especially if you own the business. Some listings will remain unclaimed or automatically created without your knowledge.
Focus on local directory listings since they have the biggest impact on physical establishments, depending on the local clientele. It can you a lot of time and effort to find all platforms, especially if you’re doing it during the relocation itself. Consider hiring an SEO firm or a digital marketing agency to do it for you.
Don’t forget to devote time to learning the Google My Business verification process. Customers these days opt to check their search engines when looking for a specific product or service around their area. Updating your Google listing will inform your new community about the existence of your service.
Leverage your content marketing tactics
Moving takes plenty of work. In the process, you end up ignoring your marketing strategies altogether, including content marketing. While these things may cause a lot of hassle, it’s important to continue publishing content!
Whether topics or blogs you post, these small gestures will encourage more people to look into your website or social media platforms. Seeing new content regularly will keep customers informed about your business and stay updated about the latest information.
During the location, your content should focus on whatever you offer as a business and discuss what sets you apart from other competitors. By continuously updating content, you retain whatever connection you have with the audience. This way, you don’t need to start from the bottom once you’ve settled in your new location.
Relocating or launching your business in a new location may seem intimidating. If you start your journey with enthusiasm, curiosity, and a positive mindset, you will surely benefit from the entrepreneurial advantages of your new community. Use your relocation strategy to explore new opportunities and propel your business towards success.